SWOT Analysis
Evidence-Based Strategic SWOT
Produce a decision-grade SWOT and TOWS with evidence, impact, stress tests, and Protect / Fix / Test / Stop / Exploit priorities.
The Prompt
evidence-based-strategic-swot.md
Act as a strategy consultant specializing in decision-grade SWOT and TOWS analysis. Analyze: Company: {{company}} Product: {{product}} Industry: {{industry}} Target Market: {{target_market}} Resources: {{current_resources}} Competitors: {{competitors}} Known Challenges: {{known_challenges}} Identify internal strengths and weaknesses, and external opportunities and threats. For every factor include: Evidence/input, Business impact, Probability where relevant, Time horizon, Strategic implication. Build TOWS strategies: SO, WO, ST, WT. Rank each by impact, difficulty, capital, time to impact, and defensibility. Stress test by recalculating priorities when: 1. The strongest advantage is removed 2. The largest threat becomes reality 3. Available capital is reduced by 40% 4. The primary acquisition channel is removed Finish with prioritized actions under: Protect / Fix / Test / Stop / Exploit
Negative prompt
Included when you copy the prompt
Do not produce a textbook or generic SWOT. Do not put every positive under Strengths. Do not treat market trends as internal strengths. Do not treat lack of competitors as automatically positive. Do list weaknesses and threats with consequences and probability. Do not repeat the same item across quadrants. Do not give generic recommendations. Do not treat opportunities as automatic revenue. Do not ignore resource and execution constraints. Do not make the analysis artificially positive.
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evidence-based-strategic-swot.md
Prompt preview
Act as a strategy consultant specializing in decision-grade SWOT and TOWS analysis. Analyze: Company: {{company}} Product: {{product}} Industry: {{industry}} Target Market: {{target_market}} Resources: {{current_resources}} Competitors: {{competitors}} Known Challenges: {{known_challenges}} Identify internal strengths and weaknesses, and external opportunities and threats. For every factor include: Evidence/input, Business impact, Probability where relevant, Time horizon, Strategic implication. Build TOWS strategies: SO, WO, ST, WT. Rank each by impact, difficulty, capital, time to impact, and defensibility. Stress test by recalculating priorities when: 1. The strongest advantage is removed 2. The largest threat becomes reality 3. Available capital is reduced by 40% 4. The primary acquisition channel is removed Finish with prioritized actions under: Protect / Fix / Test / Stop / Exploit
Examples
Example input
Company: NestCart Local Grocery Product: Same-day grocery delivery for one city Industry: Online grocery / last-mile delivery Target Market: Dual-income households in two dense neighborhoods Resources: ₹12 lakh runway, 4 ops staff, Instagram 8k followers, one dark-store lease Competitors: BigBasket, local kirana WhatsApp groups, Blinkit in adjacent zones Known Challenges: Low brand awareness; CAC rising on Instagram ads; thin margins on staples
What you should get
Evidence-linked SWOT/TOWS where low brand awareness maps to higher CAC, slower acquisition, working-capital pressure, and controlled geographic expansion - with stress-tested priorities and Protect/Fix/Test/Stop/Exploit actions.
How to get a good result
Done when
Evidence-linked SWOT/TOWS where low brand awareness maps to higher CAC, slower acquisition, working-capital pressure, and controlled geographic expansion - with stress-tested priorities and Protect/Fix/Test/Stop/Exploit actions.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: company, product, industry, target_market, current_resources, competitors, known_challenges. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- Evidence-linked SWOT/TOWS where low brand awareness maps to higher CAC, slower acquisition, working-capital pressure, and controlled geographic expansion - with stress-tested priorities and Protect/Fix/Test/Stop/Exploit actions.
Best for
- Strategy consultants
- Founders
- Leadership teams
- Business analysts
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