Competitor Analysis
Competitive Intelligence Matrix
Map competitors across positioning dimensions, score them with evidence, and produce three positioning strategies plus a five-step attack plan.
The Prompt
competitive-intelligence-matrix.md
Act as a competitive intelligence consultant specializing in market positioning. Analyze {{your_company}} against {{competitors}}. Company offering: {{your_offering}} Market: {{market}} Target customer: {{target_customer}} Price range: {{price_range}} Evaluate across: Customer segment, Value proposition, Product/service, Pricing, Revenue model, Distribution, Customer acquisition, Brand positioning, Geographic presence, Product depth, Customer experience, Technology, Switching costs, Partnerships, Competitive moat, Operational strengths/weaknesses. Classify: Direct, Indirect, Substitute, Emerging, Potential future competitor. Create weighted competitive scorecard. Identify what each does better, vulnerabilities, customers served/underserved, likely response, differentiation opportunities. Three positioning strategies for {{your_company}}: Cost leadership, Differentiation, Niche specialization - each with capital, capabilities, risks, execution difficulty, defensibility. Finish with five-step competitive attack plan.
Negative prompt
Included when you copy the prompt
Do not assign arbitrary scores without stated criteria and evidence. Do not invent pricing, reviews, or market share. Do not confuse popularity with competitive strength. Do not treat features as advantages without customer value. Do not assume cheapest always wins. Do not treat the largest player as unbeatable. Do not produce a simple feature checklist. Do not recommend vague "better marketing". Do not ignore substitutes or indirect competitors. Do not invent weaknesses solely to flatter the user.
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competitive-intelligence-matrix.md
Prompt preview
Act as a competitive intelligence consultant specializing in market positioning. Analyze {{your_company}} against {{competitors}}. Company offering: {{your_offering}} Market: {{market}} Target customer: {{target_customer}} Price range: {{price_range}} Evaluate across: Customer segment, Value proposition, Product/service, Pricing, Revenue model, Distribution, Customer acquisition, Brand positioning, Geographic presence, Product depth, Customer experience, Technology, Switching costs, Partnerships, Competitive moat, Operational strengths/weaknesses. Classify: Direct, Indirect, Substitute, Emerging, Potential future competitor. Create weighted competitive scorecard. Identify what each does better, vulnerabilities, customers served/underserved, likely response, differentiation opportunities. Three positioning strategies for {{your_company}}: Cost leadership, Differentiation, Niche specialization - each with capital, capabilities, risks, execution difficulty, defensibility. Finish with five-step competitive attack plan.
Examples
Example input
Your company: PipelineClear CRM Offering: Lightweight B2B SaaS CRM focused on enquiry-to-quote for small sales teams Market: SMB CRM / sales pipeline software Competitors: HubSpot CRM (free tier), Zoho CRM, Pipedrive Target customer: 5 - 25 person B2B services firms that live in email and WhatsApp Price range: $15 - 29/user/mo; competitors free - $50+/user depending on tier
What you should get
A matrix and weighted scorecard focused on value of features, switching costs, and underserved segments - not a feature-count comparison - with three positioning options and a five-step attack plan grounded in stated inputs.
How to get a good result
Done when
A matrix and weighted scorecard focused on value of features, switching costs, and underserved segments - not a feature-count comparison - with three positioning options and a five-step attack plan grounded in stated inputs.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: your_company, your_offering, market, competitors, target_customer, price_range. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- A matrix and weighted scorecard focused on value of features, switching costs, and underserved segments - not a feature-count comparison - with three positioning options and a five-step attack plan grounded in stated inputs.
Best for
- Founders
- Product marketers
- Strategy teams
- Competitive intelligence analysts
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