Competitor Analysis
Run a Structured Competitor Analysis
Compare your business against named competitors across positioning, pricing, strengths and gaps you can exploit.
The Prompt
competitor-analysis-framework.md
Act as a competitive intelligence analyst. Analyse the competitive landscape for: My business: {{my_business}} Competitors: {{competitors}} Information I have about them: {{competitor_notes}} Produce: 1. A comparison table: positioning, target customer, pricing approach, main channels, notable strengths, visible weaknesses. 2. Where each competitor is genuinely stronger than us, and why. 3. Three underserved segments or needs none of them addresses well. 4. Two positioning options for us, with the trade-off of each. 5. A list of facts I should verify before acting, since some inputs may be incomplete. Do not speculate beyond the notes provided; mark inferences clearly as "inference".
Negative prompt
Included when you copy the prompt
Do not invent pricing, features, or market share not present in {{competitor_notes}}. Do not present inferences as verified facts - label them "inference". Do not produce generic SWOT filler that could apply to any market. Do not recommend illegal or unethical competitive tactics. Do not skip the verification list when notes are thin.
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competitor-analysis-framework.md
Prompt preview
Act as a competitive intelligence analyst. Analyse the competitive landscape for: My business: {{my_business}} Competitors: {{competitors}} Information I have about them: {{competitor_notes}} Produce: 1. A comparison table: positioning, target customer, pricing approach, main channels, notable strengths, visible weaknesses. 2. Where each competitor is genuinely stronger than us, and why. 3. Three underserved segments or needs none of them addresses well. 4. Two positioning options for us, with the trade-off of each. 5. A list of facts I should verify before acting, since some inputs may be incomplete. Do not speculate beyond the notes provided; mark inferences clearly as "inference".
Examples
Example input
My business: BrightDesk - async standup and status tool for remote product teams, $12/user/mo, Slack-first Competitors: Standuply, Geekbot, Range Competitor_notes: Standuply: Slack app, many question templates, from ~$1.50/user; strong marketplace listing; UI feels dated (inference from screenshots). Geekbot: Similar async standups; known for timezone handling; pricing roughly mid-teens per user. Range: Broader "team check-in" + goals; stronger brand with Series-funded startups; less "standup-only."
What you should get
1. Table comparing positioning, ICP, pricing approach, channels, strengths, weaknesses for BrightDesk vs Standuply/Geekbot/Range. 2. Stronger than us: Standuply on price and listing reach; Geekbot on timezone UX (inference); Range on brand and broader check-in narrative. 3. Underserved: non-Slack teams (Teams/email); agencies with multi-client workspaces; eng teams wanting standup tied to sprint tickets without full Range stack. 4. Positioning A: "Standups that write your sprint update" (trade-off: narrower ICP). Positioning B: "Cheaper Range for Slack-native squads" (trade-off: invites feature comparison you may lose). 5. Verify: current Standuply/Geekbot list prices; Range packaging; whether buyers complain about dated Standuply UI in reviews.
How to get a good result
Done when
1. Table comparing positioning, ICP, pricing approach, channels, strengths, weaknesses for BrightDesk vs Standuply/Geekbot/Range. 2. Stronger than us: Standuply on price and listing reach; Geekbot on timezone UX (inference); Range on brand and broader check-in narrative. 3. Underserved: non-Slack teams (Teams/email); agencies with multi-client workspaces; eng teams wanting standup tied to sprint tickets without full Range stack. 4. Positioning A: "Standups that write your sprint update" (trade-off: narrower ICP). Positioning B: "Cheaper Range for Slack-native squads" (trade-off: invites feature comparison you may lose). 5. Verify: current Standuply/Geekbot list prices; Range packaging; whether buyers complain about dated Standuply UI in reviews.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: my_business, competitors, competitor_notes. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- 1. Table comparing positioning, ICP, pricing approach, channels, strengths, weaknesses for BrightDesk vs Standuply/Geekbot/Range. 2. Stronger than us: Standuply on price and listing reach; Geekbot on timezone UX (inference); Range on brand and broader check-in narrative. 3. Underserved: non-Slack teams (Teams/email); agencies with multi-client workspaces; eng teams wanting standup tied to sprint tickets without full Range stack. 4. Positioning A: "Standups that write your sprint update" (trad…
Best for
- Founders
- Marketing leads
- Strategy teams
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