SWOT
SWOT + PESTLE Strategic Scan
A move-specific SWOT, a PESTLE scan, and the cross-map that actually tells you go / no-go / go-with-conditions.
The Prompt
swot-and-pestle-strategic-scan.md
You are a strategy analyst. Run a combined SWOT and PESTLE scan for this decision. DECISION / MOVE UNDER CONSIDERATION: {{move}} RELEVANT BACKGROUND: {{background}} INSTRUCTIONS: 1. Run SWOT specific to this move - not generic company SWOT. Every point must be traceable to what you were told or a reasonable inference; flag inferred points as [inferred]. 2. Run PESTLE (Political, Economic, Social, Technological, Legal, Environmental). If a category has nothing relevant, say so rather than padding it. 3. Cross-map SWOT against PESTLE: which external factors amplify which Weaknesses or Threats, and which amplify Strengths or Opportunities. Do not skip this. 4. Identify the 2 most dangerous compounding combinations and the 2 most promising ones. 5. Give a go / no-go / go-with-conditions recommendation, with the specific conditions if applicable. OUTPUT FORMAT: - SWOT (2×2, [inferred] tags where relevant) - PESTLE (6 categories; "none identified" allowed) - Cross-map table (SWOT item | Amplifying/mitigating PESTLE factor | Net effect) - Top 2 dangerous + top 2 promising combinations - Recommendation with conditions CONSTRAINTS: - Do not produce a generic SWOT that would apply to any company. - A SWOT and PESTLE listed side by side without connecting them is an incomplete answer.
Negative prompt
Included when you copy the prompt
Do not write a generic company SWOT. Do not skip the SWOT - PESTLE cross-map. Do not invent regulations, market stats, or competitors not implied - flag inferences.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 2 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
swot-and-pestle-strategic-scan.md
Prompt preview
You are a strategy analyst. Run a combined SWOT and PESTLE scan for this decision. DECISION / MOVE UNDER CONSIDERATION: {{move}} RELEVANT BACKGROUND: {{background}} INSTRUCTIONS: 1. Run SWOT specific to this move - not generic company SWOT. Every point must be traceable to what you were told or a reasonable inference; flag inferred points as [inferred]. 2. Run PESTLE (Political, Economic, Social, Technological, Legal, Environmental). If a category has nothing relevant, say so rather than padding it. 3. Cross-map SWOT against PESTLE: which external factors amplify which Weaknesses or Threats, and which amplify Strengths or Opportunities. Do not skip this. 4. Identify the 2 most dangerous compounding combinations and the 2 most promising ones. 5. Give a go / no-go / go-with-conditions recommendation, with the specific conditions if applicable. OUTPUT FORMAT: - SWOT (2×2, [inferred] tags where relevant) - PESTLE (6 categories; "none identified" allowed) - Cross-map table (SWOT item | Amplifying/mitigating PESTLE factor | Net effect) - Top 2 dangerous + top 2 promising combinations - Recommendation with conditions CONSTRAINTS: - Do not produce a generic SWOT that would apply to any company. - A SWOT and PESTLE listed side by side without connecting them is an incomplete answer.
When to use this prompt
Use it when
- You need help with managers.
- You need help with engineers.
- You need help with operators.
- You need help with founders.
Skip it when
- You only need a one-line ask with no constraints, format, or context.
- You cannot supply the fill-in details the template asks for.
- A different category or tool-specific workflow fits the job better.
How to get a good result
Done when
The output clearly completes “SWOT + PESTLE Strategic Scan”: it matches the requested format, uses your filled-in details, and is ready to use without another prompting round.
Common mistakes
- Leaving move, background vague - the model then invents placeholders.
- Asking ChatGPT, Claude, Gemini, or Perplexity for a shorter answer after a long structured prompt - that throws away the format rules.
- Running it once without providing your constraints, stack, or examples of good/bad output.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: move, background. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini, Perplexity. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- The output clearly completes “SWOT + PESTLE Strategic Scan”: it matches the requested format, uses your filled-in details, and is ready to use without another prompting round.
- What are common mistakes with this prompt?
- Leaving move, background vague - the model then invents placeholders. Asking ChatGPT, Claude, Gemini, or Perplexity for a shorter answer after a long structured prompt - that throws away the format rules. Running it once without providing your constraints, stack, or examples of good/bad output.
Best for
- Managers
- Engineers
- Operators
- Founders
Related Prompts
More prompts like this — same topic and style.

