Customer Retention
Win Back Churned Customers
Write a win-back sequence based on the real reason a customer left, with an honest reason to return.
The Prompt
win-back-churned-customers.md
You are a retention specialist. Design a win-back campaign. Product: {{product}} Customer segment that churned: {{segment}} Known churn reasons: {{churn_reasons}} What has genuinely changed since they left: {{changes}} Incentive we can offer (if any): {{incentive}} Deliver: 1. Segmentation: split churned customers into 3 groups by churn reason and likelihood of returning 2. For each group: the message angle that is honest and relevant 3. A 3-email sequence per group (subject line + body under 130 words) 4. What to avoid saying to each group 5. A one-question survey to send those who ignore the sequence 6. How to measure success without vanity metrics Never claim improvements that are not in the list of changes.
Negative prompt
Included when you copy the prompt
Do not claim product improvements not listed in {{changes}}. Do not use guilt, FOMO, or fake "we miss you" fluff. Do not invent incentives beyond {{incentive}}. Do not measure success only by open rates - focus on reactivation and retained revenue.
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win-back-churned-customers.md
Prompt preview
You are a retention specialist. Design a win-back campaign. Product: {{product}} Customer segment that churned: {{segment}} Known churn reasons: {{churn_reasons}} What has genuinely changed since they left: {{changes}} Incentive we can offer (if any): {{incentive}} Deliver: 1. Segmentation: split churned customers into 3 groups by churn reason and likelihood of returning 2. For each group: the message angle that is honest and relevant 3. A 3-email sequence per group (subject line + body under 130 words) 4. What to avoid saying to each group 5. A one-question survey to send those who ignore the sequence 6. How to measure success without vanity metrics Never claim improvements that are not in the list of changes.
Examples
Example input
product: PulseBoard (project status SaaS) segment: Teams of 10 - 40 that cancelled in the last 9 months churn_reasons: Missing Slack alerts; pricing jumped after seat 15; felt onboarding was DIY changes: Native Slack status digests shipped; seat-based pricing flattened for 11 - 25 seats; live onboarding call now included for annual plans incentive: 2 months at prior plan price if they return within 30 days
What you should get
Three segments by churn reason with honest angles; a 3-email sequence per segment (subject + <130-word body) citing only real changes; avoid-saying lists; a one-question survey for non-openers; success metrics like reactivated MRR and 90-day retention - not vanity opens.
How to get a good result
Done when
Three segments by churn reason with honest angles; a 3-email sequence per segment (subject + <130-word body) citing only real changes; avoid-saying lists; a one-question survey for non-openers; success metrics like reactivated MRR and 90-day retention - not vanity opens.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: product, segment, churn_reasons, changes, incentive. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- Three segments by churn reason with honest angles; a 3-email sequence per segment (subject + <130-word body) citing only real changes; avoid-saying lists; a one-question survey for non-openers; success metrics like reactivated MRR and 90-day retention - not vanity opens.
Best for
- SaaS teams
- Account managers
- E-commerce sellers
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