Product SEO
Product SEO for a Collection Page
Plan titles, metas and internal copy for a collection so it ranks for the way shoppers search.
The Prompt
product-seo-for-a-collection.md
Do on-page SEO for a collection / category. Collection: {{collection}} Primary query: {{query}} Related queries: {{related}} What we sell here: {{products}} Brand voice: {{voice}} Deliver: 1. H1 and title tag (show character counts) 2. Meta description 3. 120 - 180 words of unique intro copy that a human would read 4. 6 FAQs aimed at the related queries 5. Internal link suggestions (product types, guides) as placeholders if I did not name URLs 6. What not to do (duplicate manufacturer copy, doorway pages) Do not promise rankings. Do not keyword-stuff the H1.
Negative prompt
Included when you copy the prompt
Do not promise rankings, traffic numbers, or "#1 on Google." Do not keyword-stuff the H1 or intro. Do not paste thin doorway-page copy or duplicate manufacturer blurbs. Do not omit character counts on H1/title. Do not invent product lines that are not in {{products}}. Do not ignore related queries in the FAQ set.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 5 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
product-seo-for-a-collection.md
Prompt preview
Do on-page SEO for a collection / category. Collection: {{collection}} Primary query: {{query}} Related queries: {{related}} What we sell here: {{products}} Brand voice: {{voice}} Deliver: 1. H1 and title tag (show character counts) 2. Meta description 3. 120 - 180 words of unique intro copy that a human would read 4. 6 FAQs aimed at the related queries 5. Internal link suggestions (product types, guides) as placeholders if I did not name URLs 6. What not to do (duplicate manufacturer copy, doorway pages) Do not promise rankings. Do not keyword-stuff the H1.
Examples
Example input
Collection: Trail running shoes Primary query: trail running shoes Related: wide toe box trail shoes, waterproof trail runners, zero drop trail shoes Products: Men's and women's trail shoes from 3 house brands; some Gore-Tex; widths regular and wide Voice: Helpful, outdoorsy but not hypey
What you should get
1. H1: Trail Running Shoes for Mud, Rock, and Long Descents (52 chars) Title: Trail Running Shoes | Wide & Waterproof Options | Northline (58 chars) 2. Meta: Shop trail running shoes with wide fits and waterproof options. Compare drop, grip, and terrain - free exchanges on unused pairs. 3. Intro ~150 words: who the collection is for, terrain types, how to choose grip vs cushion; natural use of primary query once. 4. FAQs: waterproof vs water-resistant; wide toe box picks; zero-drop options; breaking in; sock pairing; return window. 5. Internal links: [Guide: How to choose trail shoe drop], [Wide-fit trail shoes], [Waterproof trail runners], [Women's trail shoes]. 6. What not to do: Don't clone brand PDPs as collection copy; don't create near-duplicate "best trail shoes 2026" doorway URLs.
When to use this prompt
Use it when
- You need help with seo leads.
- You need help with store owners.
Skip it when
- You only need a one-line ask with no constraints, format, or context.
- You cannot supply the fill-in details the template asks for.
- A different category or tool-specific workflow fits the job better.
How to get a good result
Done when
1. H1: Trail Running Shoes for Mud, Rock, and Long Descents (52 chars) Title: Trail Running Shoes | Wide & Waterproof Options | Northline (58 chars) 2. Meta: Shop trail running shoes with wide fits and waterproof options. Compare drop, grip, and terrain - free exchanges on unused pairs. 3. Intro ~150 words: who the collection is for, terrain types, how to choose grip vs cushion; natural use of primary query once. 4. FAQs: waterproof vs water-resistant; wide toe box picks; zero-drop options; breaking in; sock pairing; return window. 5. Internal links: [Guide: How to choose trail shoe drop], [Wide-fit trail shoes], [Waterproof trail runners], [Women's trail shoes]. 6. What not to do: Don't clone brand PDPs as collection copy; don't create near-duplicate "best trail shoes 2026" doorway URLs.
Common mistakes
- Leaving collection, query, related vague - the model then invents placeholders.
- Asking ChatGPT, Claude, or Gemini for a shorter answer after a long structured prompt - that throws away the format rules.
- Stopping when the first draft appears instead of checking it against the success criteria below.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: collection, query, related, products, voice. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- 1. H1: Trail Running Shoes for Mud, Rock, and Long Descents (52 chars) Title: Trail Running Shoes | Wide & Waterproof Options | Northline (58 chars) 2. Meta: Shop trail running shoes with wide fits and waterproof options. Compare drop, grip, and terrain - free exchanges on unused pairs. 3. Intro ~150 words: who the collection is for, terrain types, how to choose grip vs cushion; natural use of primary query once. 4. FAQs: waterproof vs water-resistant; wide toe box picks; zero-drop options…
- What are common mistakes with this prompt?
- Leaving collection, query, related vague - the model then invents placeholders. Asking ChatGPT, Claude, or Gemini for a shorter answer after a long structured prompt - that throws away the format rules. Stopping when the first draft appears instead of checking it against the success criteria below.
Best for
- SEO leads
- Store owners
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