Product Description
Product Description That Sells
Write a listing description that leads with the outcome, handles objections, and stays honest about specs.
The Prompt
product-description-that-sells.md
Write a product description for a listing page. Product: {{product}} Who it is for: {{audience}} Facts / specs: {{specs}} Differentiators: {{differentiators}} Objections people have: {{objections}} Voice: {{voice}} Write: 1. Headline (benefit, not just the product name) 2. Opening 2 sentences for scanners 3. 5 - 8 bullets (outcomes + the spec that makes the outcome true) 4. A short paragraph for people who read 5. Spec table from {{specs}} only 6. One FAQ that answers the top objection Rules: - No fake discounts, reviews, or "bestseller" claims. - Do not invent materials or measurements. - If a spec is missing but shoppers will ask, add it as [need spec].
Negative prompt
Included when you copy the prompt
Do not invent materials, measurements, certifications, discounts, reviews, or "bestseller" claims. Do not write benefit claims that are not backed by a fact in {{specs}} or {{differentiators}}. Do not keyword-stuff or use hype adjectives with no substance. Do not skip the FAQ that addresses the top objection. Do not put made-up numbers in the spec table - use [need spec] when missing. Do not ignore {{voice}}.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 6 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
product-description-that-sells.md
Prompt preview
Write a product description for a listing page. Product: {{product}} Who it is for: {{audience}} Facts / specs: {{specs}} Differentiators: {{differentiators}} Objections people have: {{objections}} Voice: {{voice}} Write: 1. Headline (benefit, not just the product name) 2. Opening 2 sentences for scanners 3. 5 - 8 bullets (outcomes + the spec that makes the outcome true) 4. A short paragraph for people who read 5. Spec table from {{specs}} only 6. One FAQ that answers the top objection Rules: - No fake discounts, reviews, or "bestseller" claims. - Do not invent materials or measurements. - If a spec is missing but shoppers will ask, add it as [need spec].
Examples
Example input
Product: Northline Daypack 22L Audience: Commuters and short-trip travelers who carry a laptop Specs: 22L; 16" laptop sleeve; 900D recycled polyester; weight 890g; water-resistant coating (not submersible); dimensions 46 × 30 × 18 cm; sternum strap Differentiators: Clamshell opening; separate shoe compartment; lifetime stitch repair Objections: "Will it fit under the seat?"; "Is it actually waterproof?" Voice: Clear, practical, no slang
What you should get
1. Headline: A 22L commute pack that opens flat and keeps your laptop in its own sleeve 2. Opening: Built for days when your bag has to work as hard as you do. The Northline Daypack 22L fits a 16" laptop, opens clamshell-style, and keeps shoes away from the rest of your gear. 3. Bullets: e.g. Clamshell packing for TSA-friendly access - full-zip front; Dedicated 16" sleeve; 900D recycled polyester shell; 890g carry weight; water-resistant coating (not for submersion); separate shoe compartment; lifetime stitch repair. 4. Short paragraph expanding commute use. 5. Spec table only from provided specs. 6. FAQ: "Is it waterproof?" → water-resistant coating; not submersible; [need spec] for hydrostatic rating if required.
When to use this prompt
Use it when
- You need help with store owners.
- You need help with copywriters.
- You need help with dtc brands.
Skip it when
- You only need a one-line ask with no constraints, format, or context.
- You cannot supply the fill-in details the template asks for.
- A different category or tool-specific workflow fits the job better.
How to get a good result
Done when
1. Headline: A 22L commute pack that opens flat and keeps your laptop in its own sleeve 2. Opening: Built for days when your bag has to work as hard as you do. The Northline Daypack 22L fits a 16" laptop, opens clamshell-style, and keeps shoes away from the rest of your gear. 3. Bullets: e.g. Clamshell packing for TSA-friendly access - full-zip front; Dedicated 16" sleeve; 900D recycled polyester shell; 890g carry weight; water-resistant coating (not for submersion); separate shoe compartment; lifetime stitch repair. 4. Short paragraph expanding commute use. 5. Spec table only from provided specs. 6. FAQ: "Is it waterproof?" → water-resistant coating; not submersible; [need spec] for hydrostatic rating if required.
Common mistakes
- Leaving product, audience, specs vague - the model then invents placeholders.
- Asking ChatGPT, Claude, or Gemini for a shorter answer after a long structured prompt - that throws away the format rules.
- Stopping when the first draft appears instead of checking it against the success criteria below.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: product, audience, specs, differentiators, objections, voice. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- 1. Headline: A 22L commute pack that opens flat and keeps your laptop in its own sleeve 2. Opening: Built for days when your bag has to work as hard as you do. The Northline Daypack 22L fits a 16" laptop, opens clamshell-style, and keeps shoes away from the rest of your gear. 3. Bullets: e.g. Clamshell packing for TSA-friendly access - full-zip front; Dedicated 16" sleeve; 900D recycled polyester shell; 890g carry weight; water-resistant coating (not for submersion); separate shoe compartment…
- What are common mistakes with this prompt?
- Leaving product, audience, specs vague - the model then invents placeholders. Asking ChatGPT, Claude, or Gemini for a shorter answer after a long structured prompt - that throws away the format rules. Stopping when the first draft appears instead of checking it against the success criteria below.
Best for
- Store owners
- Copywriters
- DTC brands
Related Prompts
More prompts like this — same topic and style.
