Press Release
Press Release Editors Will Actually Read
Draft a news-style release with a real lede, facts in descending order, and a quote that sounds like a person.
The Prompt
press-release-that-editors-will-read.md
Act as a news editor writing a press release that could run with light edits. Announcement: {{announcement}} Who: {{org}} Why it matters now: {{why_now}} Facts that are locked: {{facts}} Spokesperson: {{spokesperson}} Boilerplate: {{boilerplate}} Write a release: - Headline + one-line subhead - Lede: who / what / when / where / why in 40 words - 400 - 550 words total, inverted pyramid - One quote from the spokesperson that adds a judgement or implication, not a recap of the facts - Boilerplate last - Media contact placeholder Rules: - No "excited to announce" or "world-class". - Do not invent customer names, revenue, or rankings. - If facts are missing for a news lede, list them as questions before drafting.
Negative prompt
Included when you copy the prompt
Do not use "excited to announce", "world-class", or hype adjectives. Do not invent customers, revenue, rankings, or dates. If locked facts are incomplete for a lede, list questions instead of drafting fiction. Do not write a quote that merely restates the facts.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 6 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
press-release-that-editors-will-read.md
Prompt preview
Act as a news editor writing a press release that could run with light edits. Announcement: {{announcement}} Who: {{org}} Why it matters now: {{why_now}} Facts that are locked: {{facts}} Spokesperson: {{spokesperson}} Boilerplate: {{boilerplate}} Write a release: - Headline + one-line subhead - Lede: who / what / when / where / why in 40 words - 400 - 550 words total, inverted pyramid - One quote from the spokesperson that adds a judgement or implication, not a recap of the facts - Boilerplate last - Media contact placeholder Rules: - No "excited to announce" or "world-class". - Do not invent customer names, revenue, or rankings. - If facts are missing for a news lede, list them as questions before drafting.
Examples
Example input
announcement: Harborline opens a second fulfillment center in Columbus, OH org: Harborline (DTC outdoor gear) why_now: Peak shipping season starts in 6 weeks; Midwest 2-day ground coverage expands facts: 120,000 sq ft facility; opens Sept 15, 2026; ~80 new warehouse roles; partners with regional 3PL Apex Route for outbound; no revenue figures cleared spokesperson: Maya Chen, COO boilerplate: Harborline designs repairable outdoor gear. Founded 2018. HQ Denver.
What you should get
News-style headline/subhead, ~40-word lede with who/what/when/where/why, 400 - 550 word inverted pyramid using only locked facts, one judgment quote from Maya Chen (not a fact recap), boilerplate, media contact placeholder - no invented revenue or hype language.
When to use this prompt
Use it when
- You need help with comms teams.
- You need help with founders.
- You need help with agencies.
Skip it when
- You only need a one-line ask with no constraints, format, or context.
- You cannot supply the fill-in details the template asks for.
- A different category or tool-specific workflow fits the job better.
How to get a good result
Done when
News-style headline/subhead, ~40-word lede with who/what/when/where/why, 400 - 550 word inverted pyramid using only locked facts, one judgment quote from Maya Chen (not a fact recap), boilerplate, media contact placeholder - no invented revenue or hype language.
Common mistakes
- Leaving announcement, org, why_now vague - the model then invents placeholders.
- Asking ChatGPT or Claude for a shorter answer after a long structured prompt - that throws away the format rules.
- Stopping when the first draft appears instead of checking it against the success criteria below.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: announcement, org, why_now, facts, spokesperson, boilerplate. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- News-style headline/subhead, ~40-word lede with who/what/when/where/why, 400 - 550 word inverted pyramid using only locked facts, one judgment quote from Maya Chen (not a fact recap), boilerplate, media contact placeholder - no invented revenue or hype language.
- What are common mistakes with this prompt?
- Leaving announcement, org, why_now vague - the model then invents placeholders. Asking ChatGPT or Claude for a shorter answer after a long structured prompt - that throws away the format rules. Stopping when the first draft appears instead of checking it against the success criteria below.
Best for
- Comms teams
- Founders
- Agencies
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