Plan a 30-Day Instagram Content Calendar
Build a month of Instagram content with formats, hooks and captions mapped to a single business goal.
The Prompt
instagram-content-calendar.md
You are a social media strategist for small brands. Create a 30-day Instagram content calendar. Brand: {{brand}} Audience: {{audience}} Business goal for the month: {{goal}} Content we can realistically produce: {{capacity}} Brand voice: {{voice}} Output a table with: day, format (reel / carousel / single image / story series), content pillar, hook line, caption outline, CTA. Then add: - Four content pillars with the ratio between them - Ten reusable hook formulas for this niche - Three ideas that require no filming, for low-energy weeks Keep it achievable for the stated capacity. Do not promise growth numbers.
Negative prompt
Included when you copy the prompt
Do not promise follower or sales growth numbers. Do not overload beyond stated capacity. No filming-heavy plans when capacity is limited.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 5 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
instagram-content-calendar.md
Prompt preview
You are a social media strategist for small brands. Create a 30-day Instagram content calendar. Brand: {{brand}} Audience: {{audience}} Business goal for the month: {{goal}} Content we can realistically produce: {{capacity}} Brand voice: {{voice}} Output a table with: day, format (reel / carousel / single image / story series), content pillar, hook line, caption outline, CTA. Then add: - Four content pillars with the ratio between them - Ten reusable hook formulas for this niche - Three ideas that require no filming, for low-energy weeks Keep it achievable for the stated capacity. Do not promise growth numbers.
Examples
Example input
Brand: Grove & Grain, small-batch granola. Audience: health-conscious millennials who meal-prep. Goal: drive 200 site visits from IG profile link. Capacity: 3 reels + 8 statics/month, no studio. Voice: warm, practical, never preachy.
What you should get
A 30-day table (day, format, pillar, hook, caption outline, CTA), four pillars with ratios, ten niche hook formulas, and three no-filming ideas - sized to 3 reels + 8 statics, no growth promises.
How to get a good result
Done when
A 30-day table (day, format, pillar, hook, caption outline, CTA), four pillars with ratios, ten niche hook formulas, and three no-filming ideas - sized to 3 reels + 8 statics, no growth promises.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: brand, audience, goal, capacity, voice. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- A 30-day table (day, format, pillar, hook, caption outline, CTA), four pillars with ratios, ten niche hook formulas, and three no-filming ideas - sized to 3 reels + 8 statics, no growth promises.
Best for
- Social media managers
- Small business owners
- Creators
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