Ad Copy
Write a Google Ads Search Campaign
Generate ad groups, keywords, responsive search ad assets and negative keywords for a search campaign.
The Prompt
google-ads-search-campaign.md
Act as a paid search specialist. Build a Google Ads search campaign for: Offer: {{offer}} Landing page content summary: {{landing_page}} Target locations: {{locations}} Monthly budget: {{budget}} Things we do NOT want traffic for: {{exclusions}} Deliver: 1. Campaign structure with 3-5 tightly themed ad groups 2. Per ad group: 8-15 keywords with match types and the intent they capture 3. Per ad group: 12 headlines (max 30 chars) and 4 descriptions (max 90 chars) for responsive search ads 4. Negative keyword list (at least 25) 5. Two extension sets: sitelinks and callouts 6. Conversion tracking and measurement checklist Respect character limits exactly and count them. Do not include claims not supported by the landing page.
Negative prompt
Included when you copy the prompt
Do not exceed RSA character limits. Do not claim benefits unsupported by the landing page. Do not skip negatives or match-type intent.
Fill in your details below - this prompt updates as you type, then copy it.
Fill in your details
0 of 5 filled. Preview updates as you type - then copy the finished prompt (negative prompt included when present).
google-ads-search-campaign.md
Prompt preview
Act as a paid search specialist. Build a Google Ads search campaign for: Offer: {{offer}} Landing page content summary: {{landing_page}} Target locations: {{locations}} Monthly budget: {{budget}} Things we do NOT want traffic for: {{exclusions}} Deliver: 1. Campaign structure with 3-5 tightly themed ad groups 2. Per ad group: 8-15 keywords with match types and the intent they capture 3. Per ad group: 12 headlines (max 30 chars) and 4 descriptions (max 90 chars) for responsive search ads 4. Negative keyword list (at least 25) 5. Two extension sets: sitelinks and callouts 6. Conversion tracking and measurement checklist Respect character limits exactly and count them. Do not include claims not supported by the landing page.
Examples
Example input
Offer: online Spanish tutoring, $39/lesson. Landing: certified tutors, free 25-min trial, cancel anytime. Locations: US. Budget: $3,000/mo. Exclusions: free worksheets, Duolingo alternatives, kids-only unless specified, jobs.
What you should get
3 - 5 themed ad groups with match-typed keywords, 12 headlines (≤30 chars) and 4 descriptions (≤90 chars) each, 25+ negatives, sitelinks/callouts, and a conversion tracking checklist - claims only from the landing page.
How to get a good result
Done when
3 - 5 themed ad groups with match-typed keywords, 12 headlines (≤30 chars) and 4 descriptions (≤90 chars) each, 25+ negatives, sitelinks/callouts, and a conversion tracking checklist - claims only from the landing page.
FAQ
- What do I fill in before I copy this prompt?
- Replace these placeholders with your details: offer, landing_page, locations, budget, exclusions. Required fields are marked on the page. The prompt text updates as you type.
- Which AI tools is this prompt written for?
- It works best with ChatGPT, Claude, Gemini. Copy the filled prompt and paste it into the tool you already use.
- What should a good result look like?
- 3 - 5 themed ad groups with match-typed keywords, 12 headlines (≤30 chars) and 4 descriptions (≤90 chars) each, 25+ negatives, sitelinks/callouts, and a conversion tracking checklist - claims only from the landing page.
Best for
- Performance marketers
- Agencies
- E-commerce sellers
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